| "HOW TO" TRICK'S FOR INCREASED SALES USING
FREE OFFER's
By A.L Haines,
Did you ever buy something you didn't
really need just because you received
something free that is worth the price you paid?
Everyone has a some time or another,
I did it earlier this week.
A couple days ago I received an offer in an
email from a leading business publisher.
The email didn't really tell me too much on
what good the newsletter would do me,
but the promotions for the free download
worth $140.00 sure caught my
attention. It was an offer i couldn't
refuse. After all "The Freebie" was
at least worth the subscription right?
TIP; ALWAYS INCLUDE A FREE OFFER WHEN ADVERTISING
An irresistible offer is why people buy
things. Ask yourself, if you could get
$140.00 for giving your email address to
someone, would you? You bet you would!!
This only proves that if you want to
increase the response rate to your ads,
give the people something FREE.
Most Small Internet Marketing Business's
hardly ever utilize this excellent attention
getting technique.
Bad mistake that could have been avoided.
Even the worst advertisement ever written
will garner more traffic if it had included
something FREE.
TACTIC; USE DOUBLED UP ADVERTISING
I refer to this tactic as "Double Ading"
The original advertisement doesn't have
generate sales at all. It's used to generate
leads and traffic to your business website.
Half the battle is getting them to your site.
The increase in traffic should result in more
prospects coming back.
Using two ads in "one" advertisement is not
as easy as it sounds, but by experimenting
you will get quite good at it in
a rather short period of time.
Double Ading = More Traffic
More Traffic = More Leads
More Leads = More Sales
TECHNIQUE; HOW TO DEVELOP AN OFFER
I've used the following 3 procedures,
many, many times to create
FREE offers to promote products.
It's quite simple and easy.
The TRICK is to make it Appeal to the
prospects subconscious mind that they
simply MUST do what you said to do.
Try it, you may like the results.
STEP 1:
Select One (1) product or service to promote.
The problem is too many ads on the same page.
This is mostly seen in email publishing
where 5-10 ads usually grace the e-mail.
This is fine for the ezine or newsletter,
but not when your attempting to hold a readers
attention. The prospect got lost while looking
at everything else that was offered.
Keeping it simple is very important. "KISS it!"
as they say (Keep It Simple Stupid)
When selling multiple products or services
PICK ONE, and ONLY ONE.
Use this as your major "Traffic Generator"
for each campaign. (That doesn't mean forget
about all the rest, just focus on the item
your wanting to promote.
STEP 2:
Decide what you want your prospect or
customers who receive your offer to do.
A good example would be, do you want
potential prospects to write you an email
or to call you toll free for additional
information? Maybe you want them to visit
your business website.
It's also acceptable to use 2 TACTIC's at
the same time such as, an autoresponder reply
for more information, coupled with an offer
to join right away.
Utilize what you feel is necessary.
Experiment, find what works best and GO FOR IT.
STEP 3:
Make an offer they simply "Can't Refuse".
Make it as attention getting and attractive
as you possibly can.
Make your offer "HYPNOTIZE" them.
Make them think clicking your link
is their only solution. The world might end
if they don't!!
My point is, don't be afraid to be outrageous,
silly, even border line nuts with the text
content. A good habit is to write four or five,
5-6 line ads QUICKLY.
Don't worry about spelling mistakes or grammar.
Just write them.
When you complete this task, THEN GO BACK and
REWRITE THEM, over and over and over until
your satisfied with the ad.
"I will get you free stuff" is bland & not very enticing.
"I'll GIVE YOU this AMAZING Software FREE"
Makes the prospect want to take advantage of
the offer. Again, you need to experiment, test and
track the ads till you find what works best.
Below are VALID LINKS used in the above article.
-----------------------------------
TIP;
GIVE THE READER SOMETHING FREE
-----------------------------------
20+ FREE DOWNLOADS which include everything from
cgi zips to e-books to software & more!!
< mailto:20downloads@sendfree.com >
------------------------------------------------------
TACTIC;
Use 2 ads at the same time to draw clickthru's
------------------------------------------------------
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-----------------------------------------------------
TECHNIQUE;
Use the 3 steps to promote the (1) product
-----------------------------------------------------
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--------------------------------------
TRICK; Getting prospects to your site.
--------------------------------------
Getting the prospects to your site is obviously
the most important, keeping them there is a very
very close second.
Getting them to return is your greatest reward
& chances are they have the idea in their mind
to make the purchase.
About the Author;
A.L. Haines lives in
Oakville Ontario Canada
Article obtained at The Article Archives http://articlesarchives.netfirms.com
You may use this article in your newsletter or ezine as long as this
entire info-box is left intact
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