How to Reach Millions of People for Pennies
Using Little Ezine Classifieds
By Terry Dean
Daily, advertisers are making literal fortunes
on the internet marketing their products or services.
Then, there are others who spend thousands putting
up web pages and not even making their original
investment back.
What makes the difference? How can you make sure
you are a member of the first group instead of
a member of the second?
I can tell you the answer to those two questions
very simply: The Winners are Aggressive Marketers,
while the Losers are Passive.
What I mean by that is...the ones who are making
money online are the ones who are constantly
seeking out new ways of getting their advertising
message out to the world.
You cannot just put a web page on the internet
and expect that the entire world is going to
come running to your door.
If all you do is put up a web page and then
submit to a few search engines, you will get
little IF ANY traffic at your site.
Did you know that the average web site will get
less than 100 visitors this year?
That is pitiful...especially once you realize
that it is a very simple process & low cost to
get your site up to 100 - 1000 visitors daily.
I didnt say it was Free, nor did I say it didnt
take time. It takes a little money and some time
to produce traffic, BUT every single reader of
this publication is quite able to produce the
traffic that they need at their web sites.
One of the most effective marketing methods
online currently is that of E-Zines.
An E-Zine is a magazine/newsletter which is
produced online and emailed to a list of subscribers.
It is usually Free and contains articles on many
different subjects. For now, most are limited to
just text (No Pictures), but those producing online
E-Zines are experiencing unprecedented growth.
Just like regular magazines, you can find E-Zines
which are devoted to just about every subject you
can think of. If there is a magazine about a
certain subject, you can be pretty confident that
their will be an E-Zine which is devoted to that
same subject.
E-Zines are a virtual goldmine for everyone involved.
The writers can create well written and informative
articles & email them to 1,000s of subscribers
virtually for Free. The readers can receive this high
quality information right in their email box with
NO subscription Fees whatsoever.
Advertisers in these E-Zines can reach a targeted
audience for VERY LOW cost. E-Zines are definitely
a WIN-WIN situation for everyone involved.
I want to take a moment though and make sure that
you understand that when we are speaking about
these E-Zines, we are speaking of a completely
different subject from unsolicitated bulk email
(Also called SPAM).
A major problem on the internet lately has been
that of unsolicitated bulk email. Bulk email is
when a person creates a list of email names
(usually created from newsgroups, web pages,
& chat groups) and mails all of them an advertisement
for their product or service.
In most cases, it is difficult to be removed from
their lists and to many people this type of
advertising is considered an extreme nuisance.
Because many people hate bulk email,
I am not recommending this type of marketing to
you by any means (You could lose customers,
lose your ISP, face legal problems, etc.).
Please note that bulk email is too dangerous to
your online business to participate in.
On the contrary, E-Zines are sent only to people
who have subscribed to them. They do not offend the
readers, will not get your server canceled, and
they build your business instead of tearing it down
in the eyes of the readers.
Producing quality E-Zines, receiving E-Zines, and
advertising in E-Zines is highly recommended for
the success of your online marketing business.
I have no problem telling you that E-Zines are
more effective for me than any other method of
advertising online. Whereas for webpages, people
have to go to a search engine, click a link you
have somewhere, etc., when you use E-zines your
advertising message is received right in the
email box of your targeted prospects immediately.
Now that you have seen the power and the effectiveness
of using E-Zines in your business, I want to cover
with you the three major ways YOU CAN PROFIT RIGHT NOW
from E-Zines. We are going to cover them from the
easiest to the most difficult:
1) Advertising in E-Zines
2) Producing your Own E-Zine
3) Having your articles published by other E-Zines
ADVERTISING IN E-ZINES
This is the simpliest way to start profitting from
E-Zines right this minute! There are hundreds of
E-Zines which you can submit your ads to for an
extremely low cost...usually $5 to $45 weekly to
reach 100 to 100,000 targeted subscribers.
To use this medium for advertising, let’s go through
what steps I recommend you take to get started:
First, I recommend that you subscribe to some of the
E-Zines which are targeting your specific audience.
If you are advertising a home business, look for
home business E-Zines. If you advertise gardening,
look for gardening E-Zines. Once you find a few,
send a subscription request to the publishers.
I recommend that you subscribe to the E-Zine before
you advertise in it so you can get a basic idea
of three things:
1) the kind of articles being written,
2) where the classified ads are being placed in it
(Somewhere in the middle of the publication seems
to work best), and
3) how to write effective killer ads for that
specific publication.
To find a list of E-Zines to subscribe to
(And possibly advertise in) search one of the
major search Engines for free newsetter or a major
listing of E-Zines is also published on my web site
(Updated Regularly) at
http://www.bizpromo.com/ezinetrades.htm
Step two: Write a Killer Ad for the E-Zine.
After you have subscribed to various E-Zines which
reach your targetted audience, begin to examine
the classified ads which draw YOUR interest.
Just because E-Zines are an extremely low cost way of
reaching targetted markets does not mean you should
ignore advertising rules. A poorly written ad can still
receive little or no responses even when placed
in a high quality publication.
For your classified ad, you should also use a two
step process. Classified ads online
(Just like offline classified ads) are too small
to make a sale straight from the ad.
Your classified ad should just produce Interest
in the prospect so that they request more information.
I also recommend using an autoresponder for more
information rather than a webpage or manually responding.
Many people may question this suggestion, but the logic
behind it is pretty simple. Autoresponders provide
immediate information to your prospect without them
having to do much. All they have to do is click on
your autoresponder link and hit send. Then, your sales
material is immediately sent right back to their email
box (Which you notice is where they are already at
- reading the E-Zine).
Through an autoresponder, your prospect gets your
sales material into their hands the fastest and
easiest way possible.
To find an autoresponder for your needs, ask your
webmaster or search on one of the major search
engines for free autoresponders.
(NOTE - Make Sure that your autoresponder records
the email addresses of those who hit it so that you
will be able to send followup information to them later)
For those of you who would like to place an
advertisement in my weekly E-Zine - Web Gold,
please email me at webmaster@bizpromo.com
for our current advertising rates.
2) PRODUCING YOUR OWN E-ZINE
I hope that as an aggressive internet marketer you
should be becoming I don’t have to explain to you
just how important it is for you to be collecting
the email addresses of those who visit your web site.
Dr. Jeffrey Lant has taught for a long time that we
need to make at LEAST 7 contacts with a prospect to
make a sale. If you don’t collect the email addresses
of those who visit your site, you have absolutely no
way of sending followup information to them -
Or making the sale for that matter.
A great way of capturing the email addresses of those
who are interested in your products or services is
producing your OWN E-Zine. All you have to do is place
a small form box on your main site telling people
that they can receive your Free Ezine and then
describe what training information is provided
in your E-Zine.
A sample of what I am talking about can be seen
on my main page at http://www.bizpromo.com
The cheapest way to set this up is just have the
form send the email address directly to you and
you collect them for your E-Zine,
BUT I recommend getting a listserver for longterm
use of your newsletter. Here is a short description
of what a listserver can do for you:
* A listserver is a robot e-mail list program that
manages new subscribers to a list as well as
members who unsubscribe from the list.
Subscribers need only visit a form based web page
to join or be removed from the list or they can
manually send a specially tagged message directly
to the listserver. That's how easy it is.
No database tracking and NO manual deletions.
People can even subscribe to your list directly
from your website!
* Sending a message to the list is as easy as
it can be. You simply send a message to a special
e-mail address with a password as the first line.
You see, the listserver allows ONLY you to post to
the list. You can post messages as often as you like.
Simply put if you can send e-mail, you can manage
your own listserver.
* Your list can contain 10, 100, or even 10,000+
e-mail addresses. Want to know who is on your list?
Easy, just send a message to your listserver and
request a copy of the list.You will receive a neat
and ordered list within moments in your e-mail box.
It just doesn't get any easier to manage a massive
in-house e-mail distribution list.
More information on Worldprofit listservers can be
obtained at my web site at
http://www.bizpromo.com/Web/list.htm
If you use a listserver for your E-Zine, all you
need to do is place it’s email address and
subscription information in your ads or on your
web page and it will take care of all the technical
aspects of mailing to your list.
That leads us to the next excuse people have
for not producing a Quality E-Zine.
You might say to me as why you don’t produce an
E-Zine for your business, BUT I can’t write an E-Zine.
I am not a very good writer. Well, you know what,
that is NOT a good excuse to not produce an E-Zine.
There are numerous other E-Zine publishers who are
quite willing to let you reproduce our articles
(Leaving our contact information of course)
into your newsletter. If you read an exciting
article that you would like to include in your
E-Zine which you have read in someone else’s E-Zine,
just email them and ask for permission to use that
article.
More often than not, you will find writers are all
too eager to let you use any of our articles.
It is part of the sharing concept which is helping
all businesses to grow online.
If you would like to use any of my articles or
have information on past articles,
email me at webmaster@bizpromo.com and I will be
glad to let you use any article which has been in
my E-Zine as long as contact information is also
provided. Plus, in many cases, I am willing to edit
my article to help you place exactly what you need
in your publication.
Then, you can produce the publisher information you
need for yourself along with taking care of advertising
and even selling classified ads to others through
your publication. What could be simplier?
3) Having Your Articles Published By Other E-Zines...
The reason I have placed this method of E-Zine
advertising last is because it is the only one
that actually requires you to be able to write
the articles so it takes the most time.
Just about anyone can write articles which relate
to their business, but it will require that you
research your subject in depth, prepare appropriately,
and spend time writing a quality article which people
will be willing to place in their publications.
When you write an article which you think will
appeal to a certain publication’s audience,
submit your article to the publisher along with
your contact information asking if it is appropriate
for their audience and their E-Zine.
You may find that it may take a few tries before
one of the publisher’s accepts your article,
BUT this is still a wonderful way of producing
FREE advertising for your business.
Again, in this arrangement...everyone WINS!
You receive Free promotion, the publisher receives
a Free high quality article, and the readers get
the benefits which you have taught them for Free.
To produce and publish articles this way...
Make sure that you are creating information that
will be useful and effective for the readers of
the selected publications.
What are they interested in doing?
What have you been extremely effective at doing?
How is it done? Does this article help people
produce their desired responses...more money,
more sales, etc.?
These are all questions you should be asking
yourself before, during, and after your article
is being written. In other words, make sure your
article is EFFECTIVE and COMPLETE.
Don’t look down on this method of advertising.
E-Zine advertising (In All Three Forms) is quickly
becoming the primary vehicle for building an
online business...FAST!
Placing classified ads can produce many low cost
prospects (And Sales). Producing your own E-Zine
will help you develope a customer list and stay
continually on their minds. Writing articles for
other publications can help you expand your
business by reaching into new markets.
So, what’s stopping you. Get busy...And Build Your
Business Online Now by email...with No Spam Included!
About the Author;
Terry Dean is the webmaster at
Biz Promo.com
Article obtained at The Article Archives http://articlesarchives.netfirms.com
You may use this article in your newsletter or ezine as long as this
entire info-box is left intact
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