Top 7 Brick 'n Mortar Newsletter Rules
by "Wild Bill"
1) YOU'RE IN IT FOR THE MONEY.
Keep your newsletter aligned with your business.
Always work products into the articles and
information discreetly, but distinctly.
Don't push it to the point of useless sales-packed
information. Remember that most of your subscribers
are with you for the information, not the product.
2) KEEP YOUR ARTICLES FOCUSED
on the readers' interests and the information you
give them useful. People are interested in finding
information that will be useful, profitable, or
interesting to read.
Stay focused and flexible, meaning don't try to
serve up everything to everybody.
3) BE INFORMAL AND RELAXED.
Although newsletters often tend to reflect a more
serious tone of their area of commerce, your
newsletter should still have warmth, life and the
feel of a human voice. A newsletter is like a
personal voice in a community. A good newsletter
gets a following, but a great newsletter builds a
family. Because of this fact, subscribers are
more likely to go with your product than a company
outside their family of contacts.
4) WRITE TO EXPRESS NOT TO
IMPRESS.
Don't use technical terms relating to your business
or any other. You may understand and use them
everyday, but depend on fact that some of your
readers will not. Use easy to understand words.
Explain what technical terms you must cite.
Always strive to communicate clearly.
5) VARY THE CONTENT NOT THE FORMAT.
Use such things as a column or some other idea that
invites the readers' comments or ideas. Whether it
is offering different types of articles or offering
new and different information, you must change the
content of your newsletter to maintain the interest
of the reader.
However, changing content does not mean changing
format. Don't get into the habit of changing the
format of your newsletter. Create and Maintain
format guidelines. Readers get accustomed to seeing
the newsletter in a certain format. Changing this
format will too often confuse and annoy your readers.
6) MAINTAIN QUALITY CONTENT
in your newsletters. Whether you have 100 subscribers
or 10,000 you must do your best to keep your articles
and text clean and spellchecked. If you offer referral
to another business, be sure that you are referring
them to an honest and reliable business.
Your newsletter is a reflection of your business.
Never let the aire of dishonesty show it's ugly face.
7) DIVERSIFY AND DOUBLE YOUR PROFITS.
As a "Brick n' Mortar businesses, 75% of you are
focused primarily a local market. When your newsletter
starts to pick up a nominal amount of subscribers,
begin to consider products that can be marketed
nationally and internationally.
Take advantage of the opportunity.
Imagine the amount of new prospects you can gain.
Thanks for Reading !!
"Wild Bill" President, GreatDesignz.com
http://www.GreatDesignz.com
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