*Most* Online Entrepreneurs Are Failing!
...Simply Because They Don't Know THIS:
by, Dale Armin Miller
People always ask me, "What kinds of
webpage presentations work best?"
And "How do I go about making the best
banner?" "What ads make the most money?"
"Which press releases generate the
most traffic?"
I always answer,
"The ones written backwards."
They always scream at me....
"What the hell does that mean!?!"
I calm them down and explain:
First, you need to find a large group
of people that you know you can get
your webpage, ad, sign, TV commercial,
banner, press release in front of ...
repeatedly ... for very low cost.
(They're all over the place; just pick one.)
Now, consider this group of people.
What are they like? What are their fears,
desires, hopes?
In short, what do they want?
Next, even if you don't need an ad,
write an ad for it.
"An ad about what?!"
Telling them what they want.
"They already know what they want!"
Well, then, this is going to be easy:
All you have to do is tell them that
you've got it!
"Got what? Where did I get it?
I'm not even sure exactly what it IS."
Precisely: You only discover exactly
what it is while you're writing.
"Are you drunk?"
Now you're being forward!
"I guess I didn't mean to be."
But I want you to try being BACKWARD.
And you do that by starting to write
about what will excite your audience,
about what will ease their fears or
fulfill their needs. Make them salivate.
Forget the grammer, ignore the spelling;
just write from enthusiasm.
Not much more than a first draft, mind you;
but keep writing until the idea is so
specific that you're *certain* you don't
have it.
"You're obviously GIVEN medication -
- you're just not SWALLOWING."
And make sure your copy is so exciting
that even *you* want it.
Because then you're motivated enough to
go out and find it, buy it, join it,
invent it, write it, make it, hire someone
to do that, ... or discover that you
really had it all along, Toto.
(If none of that is possible, then start
over again on another idea about a
different subject.
Hence, "not much more than a first draft.")
So, now you have an 'it' -
- your Ultra-Web-Widget 9000, an
Employment-Opportunities-For-Hamsters Site,
"Nuclear Arms Negotiating For Dummies,"
or whatever. And you have the first
draft of your copy about it.
NOW you can maximize your copy's impact
using benefit translation, power phrases,
branding, closing, repetition, graphics,
and all the rest.
But, as long as you began your idea
"backwards," it will actually be hard
for you to not make some money from it.
(I know that it's made me a millionaire
twice, and it's proving itself again,
now on the web.)
This is from the Creating Value section of
The SUCCESS Arsenal![tm]
The author is busy there stockpiling
Internet-marketing
resources, tactics and
tools for small and home businesses.
You don't need a security clearance just
to visit -- but no smoking within 500 feet.
About the Author;
(c) 1999, Dale Armin Miller,
is CEO for The Success Arsenal
http://SuccessArsenal.com/wow/reprt2323a
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