| My 3 "Must Use" Secrets for Big Fat Subscriber
Lists
By Mark Joyner
1. Give the Subscriber a Reason to Subscribe
Several psychological studies have demonstrated that
giving someone a reason to comply to your request will
greatly increase their chances of compliance. And the
reason doesn't even have to be good!
Amazingly, just using the word "because" will increase
your response rate.
2. Really "Sell" the Content of Your Newsletter
People don't know whether your newsletter contains
pure junk or gold. You could have the greatest, most
informative newsletter in the world -
if you don't tell them, they will never know.
Now, here's the key. You don't want to tell them yourself
"my newsletter is the best". No one will believe you.
The best way to let people know how great you are is to
have someone else tell them for you!
You should get a testimonial or two about the content of
your newsletter and use this to "sell" the content of
your newsletter.
3. Provide an Incentive to Subscribe
How many people offer a free newsletter?
No one can know for sure, but I'll tell you that the
answer is: "Way too many"!
What is unique about what you offer?
If you tie your subscription into being able to access
something unique, I promise your subscriber rate will go
through the roof.
Can you offer a free service?
Can you offer a free download?
A free (and unique!) report?
Access to some exclusive information?
Generate curiosity in your potential subscriber.
People are inherently curious and it is painful when
curiosity is not satisfied. Set it up so subscribing to
your newsletter is the only thing they can do to satisfy
that curiosity.
Now, let's put this all together.
Here is an example of a "call to subscribe" you can use
that puts all three principles together.
Put this above your subscription form for one week and
I predict your visitor-to-subscriber rate will at least
triple:
" newsletter name here is Fantastic! "
"It's one of the very few newsletters
I actually read every time."
- Mark Joyner of ROIbot
Subscribe right now; because, for a limited time you will
be given instant access to the powerful report:
"My 3 'Must Use' Secrets for Big Fat Subscriber Lists".
And you'll get even more great tips like this in each
and every issue.
This should be enough to get you started.
Sit down right now and brainstorm.
Think of at least 5 ways you can apply these principles
to your newsletter subscription process.
Pick the best ones and apply them today.
Mark's most recent exploit is a unique advertisement
tracking service called ROIbot.
Click below now because, you can try it for free:
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About the Author;
Mark Joyner is the CEO for
Aesop Marketing Corporation
http://www.roibot.com/r.cgi?IM9582_aa
Article obtained at The Article Archives http://articlesarchives.netfirms.com
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